Brand guidelines 1.0

Our brand, in your hands.

Logo, color, type, voice and the proof rules behind every FoundByChat claim. For our team and the agencies we work with.

Guidelines PDF 6.2 MB Brand kit ZIP 13.1 MB

Version 1.0 / October 2026 / support@bitgate.dev

The Answer Card: a real ChatGPT answer, US, Oct 24, 2026

Downloads

Everything in one kit

Brand guidelines6.2 MBPDF for agencies and designers Full brand kit13.1 MBEverything below in one file Logo and icons557 KBSVG, PNG, vector PDF, favicons, and app icons Social kit4.5 MBAvatars, banners, OG images, posts, and stories Print, slides, and email3.9 MBCards, letterhead, PPTX, one-pager, and signature Fonts and tokens418 KBTTF, WOFF2, CSS, Tailwind theme, ASE, and brand.css

Logo

The Fold and the wordmark

An F folded from one sheet, with a cut tail. The wordmark is Funnel Sans SemiBold, outlined. Use the files, never retype it.

HorizontalSVG PNG PDF

Horizontal reversedSVG PNG PDF

StackedSVG PNG PDF

SymbolSVG PNG PDF

On FlameSVG PNG PDF

One colorSVG PNG PDF

Clear space

2X on every side

X is the height of the Fold's top bar

Minimum size

100 px / 25 mm wide

Symbol: 16 px / 5 mm

Gradient

Fold only, screen only

Print and below 24 px: flat Flame

Never

Recolor, stretch, retype

Or add shadows, outlines or glows

Color

Ink, Paper and one signal

About 60% Paper, 25% Ink, 10% Flame. Flame is a signal, not a wallpaper. Click a value to copy it.

Ink

Text, dark surfaces, primary buttons

RGB: 16 36 49
CMYK EU: 95 49 22 90
CMYK US: 95 47 24 89
Pantone: 5395 C (nearest)

Paper

The default background

RGB: 250 249 245
CMYK EU: 3 2 5 0
CMYK US: 3 2 4 0
Pantone: Use stock

Flame

The Fold, the gap, the accent

RGB: 238 75 11
CMYK EU: 0 80 100 2
CMYK US: 0 80 100 1
Pantone: 1655 C (nearest)

Paper Deep

Mist

Line

Pine

Mint

Named

Sun

CMYK is converted with FOGRA39 (Europe) and GRACoL 2006 (US) coated profiles. Pantone values are the nearest Solid Coated match: confirm on a physical guide. Paper is a stock color, not an ink.

Typography

One family does the work

Funnel Sans for everything. Faustina Italic for the one phrase that points at the customer. Spline Sans Mono for data. All three are free under the SIL Open Font License.

Does ChatGPT recommend you?

Funnel Sans

Headlines, body and UI. 400, 500 and 600. Tight tracking on headlines.

you?

Faustina Italic

The accent. One phrase per layout, 28 px and up, in Flame.

ChatGPT / US
2026-10-24

Spline Sans Mono

Dates, markets, engines, hex values and numbers in tables.

Proof rules

We only say what we can show

Not optional, for us or for anyone producing work with our name on it.

01
Show only real answers.
Every AI answer in our materials is a real answer and carries its engine, market, and date. Anything illustrative is labelled "Illustrative example".
02
No invented proof.
No customer logos, testimonials, quotes, ratings, user counts, awards, or results we can't document. Every number needs a source we can produce on request.
03
Claim only what ships.
Today FoundByChat tracks ChatGPT, Google AI Mode, and Google AI Overviews, in the US (English) and the Netherlands (Dutch). Don't show or name Perplexity, Claude, Gemini, Copilot, or any other engine as tracked. Don't advertise white-label reports, an API, webhooks, or agency plans until they are live.
04
No guarantees.
We measure whether AI names you. We never promise rankings, recommendations, or traffic.
05
No borrowed authority.
FoundByChat is independent and not affiliated with OpenAI, Google, or any AI platform. Engine logos label where an answer came from. They are never decoration and never imply partnership.
06
Words mean what they say.
Mentioned is not recommended. Not mentioned in one answer is not invisible everywhere. A failed check is not an absence.
07
Price comes from the pricing page.
Until pricing is live on foundbychat.com, say "Free to start" and nothing else about price.
08
Date competitor facts.
Competitor prices and features carry the date they were checked and the market they apply to. US prices are checked from the US.

Voice

Exact, candid, calm, useful

Lead with the answer.Show the real thing first: a question, an answer, a name.
Say it plainly.Use the words a shop owner uses.
Name things exactly.ChatGPT, Google AI Mode, Google AI Overviews. Market and date on every answer.
Count, don't score."Named in 3 of 5 answers" beats "60% visibility".
Calm confidence.No fear, no hype, no guarantees.

Use	Instead of
AI answers	AI results, LLM outputs
named, mentioned, cited	ranked, featured
AI visibility	AI SEO score
named in 3 of 5 answers	60% visibility score
the sources ChatGPT read	insights
customers, people	users
see, check, find out	unlock, leverage, supercharge